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    MagnaColours at ITMA 2019

    We’re taking a look back at ITMA 2019 in Barcelona. MagnaColours exhibited at the event for the first time, and along with M&R printed over 8000 t-shirts in live demonstrations with MagnaEdge and Hybrid Fusion Inks.

ITMA 2019 was held at the Fira Barcelona Gran Via, 20th-26th of June. Encompassing the entire of the exhibition centre, the show featured over 1700 exhibitors across 8 halls encompassing every sector of the printing and garment manufacturing industry.

Half of hall 3 at the Gran Via

MagnaColours were exhibiting at ITMA for the very first time and welcomed a wide range of customers both old and new at our stand in hall 3. The team were on hand to sit down and discuss the wide range of products available. Highlighting and demoing some of the speciality finishes and printing techniques possible using water based inks and pastes available from MagnaColours.

Many were interested in the new KillerBase ink, previewed at ISS in January. The formaldehyde-free underbase, is designed to be used by printers using Plastisol inks. KillerBase gives a more cost-effective water based undercoat for Plastisol than discharge alternatives. By simply making this one change to the printing process, printers can offer a better quality finish with improved feel.

ITMA also marked the first show where we were accompanied by the team from LJ Specialities, who joined the MagnaColours family in November of last year.  Both Andy and Chris from LJ were meeting with customers, showing the range of chemicals and treatments now available via MagnaColours. Notably the ITOFLAM range of fire retardants caused great interest in visitors to the stand.


Not only were MagnaColours on our own stand, but our expert print technicians were also giving live printing demonstrations of our water based inks on the M&R stand, located on the other side of the hall.

Hot off the press exclusive a ‘Squeegee Liga’ ITMA shirt

Printing an ITMA exclusive design, Paul and Rimtautas used a combination of an Aquaflex white underbase and the MagnaEdge range of inks. MagnaEdge is designed to be printed wet on wet, without the need to flash the design between each colour. Allowing for multicolour designs like this to be printed on smaller machines with less stations, without the need to repeat the print process for additional colours.

But that’s not all, M&R and Magna Colours were also demonstrating the new Hybrid garment screen printing system. Combining a traditionally screen printed underbase and top coat, the colour design is applied using a 4 colour Digital Squeegee, giving an outstanding high-quality full-colour photo print finish.

Hybrid Fusion Digital Print Using the M&R Digital Squeegee

Using the new MagnaPrint Hybrid Fusion inks as an underbase and topcoat in combination with the Digital Squeegee, M&R was able to produce a digitally printed design with a high-quality finish and exceptional soft hand feel. All while using only 4 print stations.

After 7 days at the exhibition we packed up and headed home, ITMA was an exciting and interesting week, see you again in 4 years!