Home > Products > Functional Finishes > ITOFINISH LJR


Hormesis Minus Ion Processing Agent


The positive effects of minus ions has been known for many years. In more recent years it had been applied by the household electronic equipment industry, architectural industry and textiles industry. ITOFINISH LJR is a specially developed negative ion generation finish based on natural ceramics hormessis of weak radiation effect.

What is the “Minus ion”?

Negative ions (minus ion) exist naturally and are abundant in rural areas such as forests and particularly areas with an abundance of water such as streams and waterfalls. The positive revitalising feeling generally found when standing close to waterfalls etc is attributed to the increased amounts of negative ions in the air. Conversely, concentrations of electrical equipment such as in the household or office environment lead to increased positive ion concentrations and can have the effect of increasing tiredness/fatigue.

It is said that three kinds of minus ions exist in atmosphere. ITOFINISH LJR utilises natural ceramics to produce negative ions.

  • Minus ion in general chemistry Nitrogen oxide, sulphur oxide or carbon dioxide combine with atmospheric moisture and can be converted into positive and negative ions.
  • High voltage plasma electrical discharge minus ion Electrical discharge minus ion generation is used in household electronic equipment products such as air conditioners. However this produces ozone and is one of the largest issues faced by the household electronic equipment industry.
  • Natural ceramic (Mineral : Deposit) Hydroxyl minus ions (H3O2) produced from ceramics. Negative ions are produced when moisture comes into contact with the special porous ceramics. Through agitation the water molecules are broken down to produce negative ions.

What is the Hormesis Effect of a Weak Radiation?

It is believed by some that a weak irritant stimulates activity. This is called the “Effect of the hormesis of weak radiation”.

In parts of the world hot radium baths are used as places to visit to bathe and to revitalise. They are considered by some to give increased vitality and help maintain a person’s health due to the effect of the hormesis of weak radiation experienced at these type of baths.

Minus ion Hormesis Processing Agent “ITOFINISH LJR”

ITOFINISH LJR is a combination of a naturally occurring weak radiation ore and a finely ground natural ceramic which generates minus ion.

Negative ion products based solely on ceramic require agitation to produce negative ions. Combined with the weak hormosis effect ITOFINISH LJR can generate negative ions without the need for agitation.

By using ITOBINDER AG as binder, washing resistance of 20-30 times can be achieved.



Slightly Yellowish to Slightly Grey Brown Colour Dispersion Liquids


Weak anion


7.5 + 0.5


Readily Soluble in Water (Add After Dispersed in a Small Amount of Water)


Natural Ceramics and Weak Radiation Emission Ore


MagnaPrint® AquaFlex V2 Range

MagnaPrint® HB Range

MagnaPrint® Edge Range

MagnaPrint® ND Extra

MagnaPrint® Bling Range

Explore our products

From speciality inks to eco-friendly pigments